Things You Need to Know About the PSG Digital Marketing Grant

What is the PSG Digital Marketing Grant?

psg digital marketing grant singapore

The PSG Digital Marketing Grant is a government initiative in Singapore that aims to help small and medium enterprises (SMEs) enhance their productivity and digital marketing services. The PSG Digital Marketing Grant is part of a broader digital programme aimed at encouraging SMEs to adopt digital marketing and technological solutions. This grant is designed to support businesses in adopting suitable digital marketing solutions, which can help improve online visibility and drive growth. The PSG Digital Marketing Grant covers up to 50% of the costs for pre-approved solutions and services, such as search engine optimisation (SEO), search engine marketing (SEM), social media marketing (SMM), and more.

Through the PSG Digital Marketing Grant, your business can leverage comprehensive digital marketing solutions and packages to reach a broader audience, increase website traffic, and drive higher conversions. While we are not a PSG pre-approved vendor, Marketing King SG is committed to providing expert guidance to help you navigate the grant process and maximize your grant support.

Eligibility and Requirements

To be eligible for the Productivity Solutions Grant (PSG), businesses must meet specific criteria. These include:

  • Being a business entity registered and operating in Singapore.

  • Having a minimum of 30% local shareholding.

  • Having a company’s Group annual sales turnover of not more than S$100 million.

  • Having a company’s Group employment size of no more than 200 employees.

  • Selecting a pre-approved solution from a list of pre-approved solutions.

  • Ensuring that the IT solutions or equipment are used in Singapore.

Additionally, businesses must meet the eligibility criteria set by the Infocomm Media Development Authority (IMDA) and Enterprise Singapore. By fulfilling these requirements, businesses can leverage the productivity solutions grant to enhance their digital marketing efforts and overall productivity.

Benefits of the PSG Digital Marketing Grant

The PSG Digital Marketing Grant enables SMEs to:

  • Scale their business by adopting suitable digital marketing solutions.

  • Increase leads and sales through data-driven digital marketing services.

  • Leverage a variety of digital marketing solutions, such as SEO, SEM, and social media marketing to grow your business.

  • Access pre-approved solutions through the Business Grants Portal and receive up to 50% in funding support.

This is a fantastic opportunity for businesses looking to enhance their digital marketing efforts and stay competitive in a rapidly evolving digital landscape. The Productivity Solutions Grant (PSG) provides significant financial support, covering up to 50% of the costs for pre-approved digital marketing solutions.

How the PSG Digital Marketing Grant Can Benefit Your Business

SEO (Search Engine Optimization):

SEO psg marketing grant

SEO is a critical component of any digital marketing strategy. With the PSG Digital Marketing Grant, your company can access SEO services that improve your ranking on search engines. Whether you are focusing on search engine optimisation or specific SEO services, the PSG grant supports initiatives to boost your website traffic and online visibility.

Search Engine Marketing (SEM):

SEM psg marketing grant

SEM services are another key area covered by the PSG Digital Marketing Grant. Businesses can use Google Ads and other search engine marketing platforms to drive targeted traffic and convert leads into customers. With the help of PSG pre-approved vendors, your business can benefit from highly effective SEM campaigns that deliver measurable results.

Social Media Marketing (SMM):

smm social media marketing psg digital marketing grant

Effective social media marketing strategies can boost your business’s online presence. The PSG Digital Marketing Grant supports businesses in adopting social media strategies across various platforms such as Facebook, Instagram, and LinkedIn, to help build brand awareness and engagement.

Eligible Services Under the PSG Digital Marketing Grant via Business Grants Portal

Under the PSG Digital Marketing Grant, various digital marketing services are eligible for funding, including:

  • SEO (Search Engine Optimization)

  • SEM (Search Engine Marketing) / PPC (Pay-Per-Click Advertising / google ads)

  • Social Media Marketing (SMM) / Social media ads

  • Google Analytics and Google Ads Management

These services can help businesses improve their digital marketing needs and online visibility.

Pre-Approved Solutions

The PSG grant covers a variety of pre-approved solutions designed to boost productivity and competitiveness. For digital marketing, these solutions include:

  • Search Engine Optimisation (SEO)

  • Search Engine Marketing (SEM)

  • Social Media Marketing (SMM)

  • E-commerce SEO solutions

  • B2B lead generation solutions

Businesses can select from a range of pre-approved vendors, including digital marketing agencies and IT solution providers. These pre-approved solutions ensure that businesses receive high-quality, effective digital marketing services tailored to their needs.

Grant Support

The PSG grant offers up to 50% funding support for eligible businesses, making it a valuable resource for those looking to enhance their digital marketing capabilities. This means businesses can receive up to 50% of the cost of the productivity solution, with a cap of S$30,000 per year.

Moreover, businesses can combine the PSG grant with SkillsFuture Enterprise Credits (SFEC) to offset up to 90% of the remaining out-of-pocket expenses. This additional support can significantly reduce the financial burden on businesses, allowing them to invest more in their growth and development.

How Marketing King SG Can Help as a Pre Approved Vendor

Although we are not a PSG pre-approved vendor, Marketing King SG specializes in providing expert digital marketing solutions. We can guide you through the entire PSG application process, helping you choose the best digital marketing PSG packages for your needs.

We can also help you create a digital marketing package that aligns with your goals, from search engine marketing to social media marketing, to ensure maximum ROI. We will tailor a comprehensive digital marketing solution that fits your unique business needs and supports your growth.

Choosing the Right Partner

Selecting the right partner for the PSG grant is crucial for maximizing its benefits. When choosing a partner, businesses should consider the following factors:

  • The partner’s experience and expertise in digital marketing solutions.

  • The partner’s track record of delivering results for clients.

  • The partner’s ability to provide comprehensive digital marketing solutions.

  • The partner’s certification as a pre-approved vendor.

Ensuring that the partner can provide a suitable digital marketing solution that aligns with your specific needs and goals is essential. By choosing the right partner, businesses can effectively leverage the PSG grant to enhance their digital marketing efforts and drive growth.

How to Apply for PSG Support the Right Way

Simple Steps to Apply

Log in to the Business Grants Portal (BGP) using your CorpPass account. Submit the required documents, including a bank statement, purchase order, and contract.

Documents Required

  • Bank statement indicating payment

  • Management accounts

  • Relevant supporting documents

  • Letter of offer and approval email

Disbursement and Payment

Grants are credited directly to your company’s bank account via GIRO, usually within 4 to 6 weeks from submission.

Important Notes

Only one package per solution category is allowed, per deployment location. Ensure full deployment within at least one month to reap the advantage.

Common Issues

Applications may be rejected if required information is incomplete or if the business doesn’t meet the following criteria. Analyse and confirm all submissions before sending.

Case Studies and Success Stories​

Our team has helped numerous businesses succeed through targeted digital marketing strategies. From improving SEO rankings to driving website traffic through PPC campaigns, our solutions have delivered tangible results. By using the right digital marketing agency and solutions, we help businesses generate high-quality leads and increase online visibility.

About Marketing King SG

At Marketing King SG, we are a digital marketing agency based in Singapore. We offer a wide range of digital marketing services that help businesses increase their online presence. While we are not currently a PSG pre-approved vendor, we are passionate about helping businesses navigate the PSG Digital Marketing Grant process and maximize their grant support. We are here to offer you the best digital marketing services, including SEO, SEM, social media marketing, and much more. Contact us for your free consultation and quote!

FAQ

Frequently ask questions

Businesses with at least 30% local shareholding, an annual sales turnover of up to $100 million, or fewer than 200 employees.

You can receive up to S$30,000 to improve business productivity, with support for pre-approved solutions.

SMEs with an annual turnover not exceeding S$100 million or fewer than 200 employees, and at least 30% local shareholding.

One claim per approved PSG application, but you can submit multiple applications for different projects.

Businesses must be registered and operating in Singapore with at least 30% local shareholding.

Businesses registered and operating in Singapore, with at least 30% local shareholding.

PSG supports productivity through pre-approved solutions, while EDG supports broader business growth and transformation

The PSG offers up to 50% of eligible costs, with a cap of S$30,000 per year.

Identify eligible solutions, obtain quotations from pre-qualified vendors, and submit an application via the Business Grants Portal.

Up to S$30,000, covering up to 50% of the cost for selected pre-approved solutions.

Get A Quote
Get A Quote